Shelf Channel rail strips are an excellent branding opportunity to promote your products at the store level.
Here at Print Group Inc., we produce custom rail channel strips with your companies branding message and logo. Custom Rail Strips allow you to take advantage of a prime marketing location at the store level. When partnered with custom case dividers and danglers your product’s position in the case will stand out against the competition.
First impressions are everything. When a potential new customer is looking in the cold case section of the grocery store and sees your product looking clean neat and presentable in the case with custom rail strips, they will remember your branding message. Rail channel strips are also a great way to set off the case with your product making it easy for your current customer to find you in the case.
Our custom rail strips are constructed with laminated vinyl to protect them from the cold wet environment of the cold case. They are 1.25 inches high and fit perfectly into the standard channel strip on grocery and retail shelving. Our customers enjoy the option of ordering custom lengths. The most common being 12″, 24″, and 48″.
As with all of Print Group’s grocery retail products rail channel strips are custom in design and size. If your particular case has a wider channel strip, we can create them to fit any size shelf rail.