Full Service Mailing Department

Why should you use a direct mail campaign? A recent study by Target Marketing showed that 70% of Americans say that physical mail is “more personal” than email. We live in a world of modern conveniences like smartphones and email blasts. At Print Group Inc., we are still finding that many consumers enjoy receiving and will respond to direct mail pieces in their mailbox. According to The DMA, direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online display, .4% social media). DMA Response Rate Report https://thedma.org

Print Group Inc. offers a full-service mailing department, specializing in direct and bulk mailing, list acquisition and management, and Every Door Direct Mailing. Our mailing specialists work hard to make sure your mailing project delivers on time to the appropriate recipients.  We can design and execute an effective direct mail campaign supported by solid data on your target audience. With your vision, our design team can create a unique eye-catching mailer that will deliver to your intended audience, making an impact to drive sales and grow your marketing brand.

Targeted Mailing

A targeted mailing list most commonly falls into one of three main categories. They are either compiled mailing lists, in-house mailing lists, and responsive mailing lists.
A data-driven targeted mailing list will assist you in reaching the right audience, by controlling who receives your message based on just about any criteria imaginable.

Saturation Mailing

Saturation mailings are a great way to expand your business into a new market. A saturation mailing campaign saturates a specific geographical area. You can choose a specific zip code, county, city, or a defined mile radius of your business location. A saturation mailer will reach a vast majority of homes or businesses in a selected postal route.

EDDM Mailing

EDDM is the Every Door Direct Mail program offered by the United States Postal Service. EDDM is an easy cost effective direct mail campaign. By using the EDDM mapping tool Print Group Inc.’s mailing experts can help you select the best-targeted zip codes or carrier routes that fit your target audience based on age, income, household size.

List Acquisition

A mailing list is a collection of names and addresses for either individuals or businesses based on specific demographics and/or geographical location. Whether you have your own list or want to purchase a list the direct mail experts at Print Group Inc. can help you qualify and maintain your lists. By using the United States Postal Service certified software for any address corrections.

Data Processing

A successful direct mail campaign is directly related to data management. Our mail specialists pay particular attention to your data to ensure that marketing materials or printed personal information is delivered to the correct intended recipient. Our team uses a specific data processing cycle before every mailing to reduce undeliverables and duplicates saving our client from additional postage fees.

Industries

A direct mailing campaign when properly executed based on solid data can be successful for just about any business. We have a few nice businesses that process several direct mail campaigns yearly and even monthly. We enjoy working with colleges and universities, government entities, political candidates and initiatives, healthcare organizations, churches, and realtors to name a few.

How to execute a direct mail campaign.

When correctly executed, a direct mail campaign can be one of your most affordable, effective and efficient methods of growing your business. Before our team can begin working on your direct mailing campaign you need to answer a few questions for yourself. Who are you trying to reach? What do you want to say to them? What is your call to action? When do you want to mail your printed materials? Will you make your call to action time sensitive? How will you or your team follow up and track ROI?

Once you have answered who, what, when, and where it’s time to reach out to your Print Group sales account person. If you are new to Print Group Inc. you can click here to meet our sales team. Our sales team will connect you with our in-house creative team if you need a marketing piece designed. If you already have your postcard of mailer designed, our creative team along with our mailing department will double check that your design meets the requirements for the direct mail product that best fits your business.

From this point, our team will take over the heavy lifting and your team can get ready to start evaluating the success and ROI of your successful direct mail campaign.

Print Group Inc.’s employees with the support of ownership strive to surpass your expectations by ensuring we do not compromise the printing process with reference to quality and customer satisfaction.

What type of material can I direct mail?

A recent study by Target Marketing showed that 70% of Americans say that physical mail is more personal than email.

  • Brochures
  • Post Cards
  • Publications
  • Billing Statements
  • Flyers
  • Marketing Materials
  • Certificates
  • Event Announcments
  • Announcements
  • Newsletters
  • Community Update
  • Political Campain Ads
  • Open House Invites
  • Promotional Products
  • Promotional Offers
  • Self Mailers

Print Group Inc.’s experienced sales team is available to answer any questions you may have about direct mailing or any printing questions you may have about your next project.  Contact one of our team members today!